Fairooz

Fairooz

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Product Design Lead

Product Design Lead

Over nine years of designing personalised experiences,

Helping users discover and engage with content at

Disney+ Hotstar and JioHotstar in Entertainment

Over nine years of designing personalised experiences, Helping users discover and engage with content at Disney+ Hotstar and JioHotstar in Entertainment.

Scaling New Customer Peaks

Scaling New

Customer Peaks

Scaling Customer Peaks

We brought design-led change at Disney+ Hotstar with a complete redesign to change customer perceptions.

We brought design-led change at Disney+ Hotstar with a complete redesign to change customer perceptions.

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2020

2020

2023

2023

Steering Unchartered Waters

Steering Unchartered Waters

Redesigning and launching across platforms is about finding partners and bringing them together

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Steering Unchartered Waters

Redesigning and launching across platforms is about finding partners and bringing them together

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Depth in Discovery and Engagement

Depth in Discovery and Engagement

Depth in Discovery and Engagement

A new way to sample content to helped users build a new habit of shortlisting content to watch.

Breadth Across Platforms

Breadth Across Platforms

Breadth Across Platforms

Designed and led projects and redesigns across platforms ranging from Connected TVs to Mobile to Tablets

Designed and led projects and redesigns across platforms ranging from Connected TVs to Mobile to Tablets

Innovating in Sports

Innovating in Sports

Innovating in Sports

For the first time in the world, we introduced live cricket in the vertical format so that people can watch cricket on the go in the easiest way to hold a phone yet immersive

For the first time in the world, we introduced live cricket in the vertical format so that people can watch cricket on the go in the easiest way to hold a phone yet immersive

Help People Trust AI

Help People Trust AI

Help People Trust AI

AI brings new challenges for users to understand and trust it. Blending traditional UX paradigms with clear sources can help bankers trust AI

Outside of Work

Outside of Work

Outside of Work

I am out driving my Skoda Yeti, buliding my cabin in the woods, playing tennis, enjoing nature, reading and all things design.

To know more, drop by at

To know more, drop by at