Fairooz
Fairooz
Nazar
Nazar
Product Design Lead
Product Design Lead
Over nine years of designing personalised experiences,
Helping users discover and engage with content at
Disney+ Hotstar and JioHotstar in Entertainment.
Helped Complai in AI Regulatory Tech,
Upstox in Fintech, GoZoomo in Marketplaces
Acquire and retain customers through design strategy.
Over nine years of designing personalised experiences, Helping users discover and engage with content at Disney+ Hotstar and JioHotstar in Entertainment.
Helped Complai in AI Regulatory Tech, Upstox in Fintech, GoZoomo in Marketplaces acquire and retain customers through design strategy.
Scaling New Customer Peaks
Scaling New
Customer Peaks
Scaling Customer Peaks
We brought design-led change at Disney+ Hotstar with a complete redesign to change customer perceptions.
We brought design-led change at Disney+ Hotstar with a complete redesign to change customer perceptions.
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2020
2020
2023
2023
Steering Unchartered Waters
Steering Unchartered Waters
Redesigning and launching across platforms is about finding partners and bringing them together
Redesigning and launching across platforms is about finding partners and bringing them together
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Steering Unchartered Waters
Redesigning and launching across platforms is about finding partners and bringing them together
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Depth in Discovery and Engagement
Depth in Discovery and Engagement
Depth in Discovery and Engagement
Spent most of my time at Disney+ Hotstar helping people find what to watch quickly and with ease
Spent most of my time at Disney+ Hotstar helping people find what to watch quickly and with ease
DIVERGE
Help People Glance
Help People Glance
Experimented with artwork tailored for mobile devices to help people glance easily, resulted in a dramatic increase in CTRs.
Experimented with artwork tailored for mobile devices to help people glance easily, resulted in a dramatic increase in CTRs.
CONVERGE
Help People Shortlist
Help People Shortlist
A new way to sample content to helped users build a new habit of shortlisting content to watch.
A new way to sample content to helped users build a new habit of shortlisting content to watch.
Breadth Across Platforms
Breadth Across Platforms
Breadth Across Platforms
Designed and led projects and redesigns across platforms ranging from Connected TVs to Mobile to Tablets
Designed and led projects and redesigns across platforms ranging from Connected TVs to Mobile to Tablets
CONNECTED TV
Help People Personalise on TV
Help People Personalise on TV
Designing a selection UX paradigm on TV brings it's different challenges and this experience was crucial to help the platform understand it's users taste.
Designing a selection UX paradigm on TV brings it's different challenges and this experience was crucial to help the platform understand it's users taste.
Expertise in Freemium Strategy
Expertise in Freemium Strategy
Expertise in Freemium Strategy
Experimenting with multiple strategies over the years helped us perfect a freemium strategy as the path forward.
Experimenting with multiple strategies over the years helped us perfect a freemium strategy as the path forward.
COMMUNICATE
Announce Elegantly
Announce Elegantly
Built awareness about what is free for people to access is key with a celebratory spin to it.
Built awareness about what is free for people to access is key with a celebratory spin to it.
CONVERT
Nudge People to Convert
Nudge to Convert
Experimenting with a rewards program to progressively give reasons to people to consider subscribing.
Experimenting with rewards to progressively give reasons to people to consider subscribing.
Innovation in Sports
Innovation in Sports
Innovation in Sports
Every new season and tournament brings a need to entertain sports fans with innovative ways to enjoy it
Every new season and tournament brings a need to entertain sports fans with innovative ways to enjoy it
MAXVIEW
Live Cricket in Vertical Format
Live Cricket in Vertical Format
For the first time in the world, we introduced live cricket in the vertical format so that people can watch cricket on the go in the easiest way to hold a phone yet immersive
For the first time in the world, we introduced live cricket in the vertical format so that people can watch cricket on the go in the easiest way to hold a phone yet immersive
Dabbling with AI
Dabbling with AI
Dabbling with AI
Currently exploring different UX paradigms at Complai, a product to help bankers use AI to decode regulatory compliances with ease
Currently exploring different UX paradigms at Complai, a product to help bankers use AI to decode regulatory compliances with ease
FINANCE AI
Help People Trust AI
Help People Trust AI
AI brings new challenges for users to understand and trust it. Blending traditional UX paradigms with clear sources can help bankers trust AI
AI brings new challenges for users to understand and trust it. Blending traditional UX paradigms with clear sources can help bankers trust AI
Making Finance Simple
Making Finance Simple
Making Finance Simple
Investing requires effort to understand the market but I saw an opportunity to simplify this by focusing on people's financial goals
Investing requires effort to understand the market but I saw an opportunity to simplify this by focusing on people's financial goals
Outside of Work
Outside of Work
Outside of Work
I am out driving my Skoda Yeti, buliding my cabin in the woods, playing tennis, enjoing nature, reading and all things design.
I am out driving my Skoda Yeti, buliding my cabin in the woods, playing tennis, enjoing nature, reading and all things design.
