Fairooz Nazar

Fairooz Nazar

Design Leader

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0 -> 1 Builder

I've spent my career building products and leading teams that shape how millions of people discover, engage with, and enjoy experiences from entertainment to travel to fintech.

Currently building in Travel and Fintech

Led and Executed Product Vision

I championed and led the strategic redesign of Disney+ Hotstar's core experience- evolving the vision, and leading a team of 9 to ship across 23 countries and 9 platforms.

WHY aND IMPACT

Redesigning the present to reshape the future of Disney+ Hotstar for 300 Million Users

HOW WE DID IT

How design led a redesign and rebuild across 5 platforms and 20+ countries

Drove Discovery and Engagement at scale

Led strategy and design for Hotstar's core discovery experience, helping over 300 million users find what to watch with ease by building and executing the roadmap collaborating with the product team.

Helping People find what to watch faster and with ease

Roles: Lead Designer and Manager

Understanding user taste to personalise their recommendations

Role: Design Manager

Built personalisation paradigms that improved conversion and engagement by deeply understanding user behaviour and intent across diverse audiences.

CURRENTLY BUILDING

Exploring the future of travel discovery

CURRENTLY BUILDING

Creating an end-to-end travel platform for StoriiLabs that helps people discover their next destination, curated stays, experiences and flights- all rewarded through an integrated credit card. A 0→1 journey in understanding what travellers truly need.

Creating an end-to-end travel platform that helps people discover their next destination, book stays and flights, and explore curated experiences- all rewarded through an integrated credit card.

Communicating Value

Capturing the user's attention and appealing to their interests is a must to introduce such a unique and powerful platform

Helping People discover where to go

When people don't know where to go yet, help them know where and when to go based on long weekends, events and occasions

Curating Stays and Flights

Satiating user curiosity when exploring where to stay and comforting their anxiety when checking flights for a delightful travel booking experience

gamifying Habits

Building habits require clear goals and constant motivation to help the business build a customer loyal to the journey and product

To know more, drop by at

hey.fairooz@gmail.com

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