Fairooz Nazar

Fairooz

Nazar

Product Designer

Over nine years of designing personalised experiences,

Helping users discover and engage with content at

Disney+ Hotstar and JioHotstar in Entertainment.

Helped Upstox in Fintech, GoZoomo in Marketplaces

Acquire and retain customers through design strategy.

Over nine years of designing personalised experiences, Helping users discover and engage with content at Disney+ Hotstar and JioHotstar in Entertainment.

Helped Upstox in Fintech, GoZoomo in Marketplaces acquire and retain customers through design strategy.

Scaling New Customer Peaks

Scaling New

Customer Peaks

Scaling Customer Peaks

We brought design-led change at Disney+ Hotstar with a complete redesign to change customer perceptions.

2020

2023

Steering Unchartered Waters

Redesigning and launching across platforms is about finding partners and bringing them together

Steering Unchartered Waters

Redesigning and launching across platforms is about finding partners and bringing them together

Depth in Discovery and Engagement

Spent most of my time at Disney+ Hotstar helping people find what to watch quickly and with ease

DIVERGE

Help People Glance

Experimented with artwork tailored for mobile devices to help people glance easily, resulted in a dramatic increase in CTRs.

CONVERGE

Help People Shortlist

A new way to sample content to helped users build a new habit of shortlisting content to watch.

Expertise in Freemium Strategy

Experimenting with multiple strategies over the years helped us perfect a freemium strategy as the path forward.

COMMUNICATE

Announce Elegantly

Built awareness about what is free for people to access is key with a celebratory spin to it.

CONVERT

Nudge People to Convert

Nudge to Convert

Experimenting with a rewards program to progressively give reasons to people to consider subscribing.

Experimenting with rewards to progressively give reasons to people to consider subscribing.