Fairooz

Fairooz

Nazar

Nazar

Product Design Lead

Product Design Lead

Over nine years of designing personalised experiences,

Helping users discover and engage with content at

Disney+ Hotstar and JioHotstar in Entertainment.


Helped Complai in AI Regulatory Tech,

Upstox in Fintech, GoZoomo in Marketplaces

Acquire and retain customers through design strategy.


Over nine years of designing personalised experiences, Helping users discover and engage with content at Disney+ Hotstar and JioHotstar in Entertainment.


Helped Complai in AI Regulatory Tech, Upstox in Fintech, GoZoomo in Marketplaces acquire and retain customers through design strategy.


Scaling New Customer Peaks

Scaling New

Customer Peaks

Scaling Customer Peaks

We brought design-led change at Disney+ Hotstar with a complete redesign to change customer perceptions.

We brought design-led change at Disney+ Hotstar with a complete redesign to change customer perceptions.

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2020

2020

2023

2023

Steering Unchartered Waters

Steering Unchartered Waters

Redesigning and launching across platforms is about finding partners and bringing them together

Redesigning and launching across platforms is about finding partners and bringing them together

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Steering Unchartered Waters

Redesigning and launching across platforms is about finding partners and bringing them together

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Depth in Discovery and Engagement

Depth in Discovery and Engagement

Depth in Discovery and Engagement

Spent most of my time at Disney+ Hotstar helping people find what to watch quickly and with ease

Spent most of my time at Disney+ Hotstar helping people find what to watch quickly and with ease

DIVERGE

Help People Glance

Help People Glance

Experimented with artwork tailored for mobile devices to help people glance easily, resulted in a dramatic increase in CTRs.

Experimented with artwork tailored for mobile devices to help people glance easily, resulted in a dramatic increase in CTRs.

CONVERGE

Help People Shortlist

Help People Shortlist

A new way to sample content to helped users build a new habit of shortlisting content to watch.

A new way to sample content to helped users build a new habit of shortlisting content to watch.

Expertise in Freemium Strategy

Expertise in Freemium Strategy

Expertise in Freemium Strategy

Experimenting with multiple strategies over the years helped us perfect a freemium strategy as the path forward.

Experimenting with multiple strategies over the years helped us perfect a freemium strategy as the path forward.

COMMUNICATE

Announce Elegantly

Announce Elegantly

Built awareness about what is free for people to access is key with a celebratory spin to it.

Built awareness about what is free for people to access is key with a celebratory spin to it.

CONVERT

Nudge People to Convert

Nudge to Convert

Experimenting with a rewards program to progressively give reasons to people to consider subscribing.

Experimenting with rewards to progressively give reasons to people to consider subscribing.

Dabbling with AI

Dabbling with AI

Dabbling with AI

Currently exploring different UX paradigms at Complai, a product to help bankers use AI to decode regulatory compliances with ease

Currently exploring different UX paradigms at Complai, a product to help bankers use AI to decode regulatory compliances with ease

FINANCE AI

Help People Trust AI

Help People Trust AI

AI brings new challenges for users to understand and trust it. Blending traditional UX paradigms with clear sources can help bankers trust AI

AI brings new challenges for users to understand and trust it. Blending traditional UX paradigms with clear sources can help bankers trust AI

Making Finance Simple

Making Finance Simple

Making Finance Simple

Investing requires effort to understand the market but I saw an opportunity to simplify this by focusing on people's financial goals

Investing requires effort to understand the market but I saw an opportunity to simplify this by focusing on people's financial goals

Outside of Work

Outside of Work

Outside of Work

I am out driving my Skoda Yeti, buliding my cabin in the woods, playing tennis, enjoing nature, reading and all things design.

I am out driving my Skoda Yeti, buliding my cabin in the woods, playing tennis, enjoing nature, reading and all things design.

To know more, drop by at

To know more, drop by at